ITL Research · Inside The Local

New York’s neighborhood markets, measured.

We map local business markets across New York City, area by area, and track the most active ones every week: who customers find when they search, who is gaining ground and how each market changes over time.

Explore the markets How we measure

Tracked weeklyMarket profile

Illustration of New York City: the Manhattan skyline, bridges, a ferry and a neighborhood street with shops

18market areas across the five boroughs

12types of local business

23,349businesses profiled

8.4Mresidents in the areas we cover

Market areas

Groups of ZIP codes that people think of as one part of the city

Manhattan

Lower Manhattan1,997 businesses
Midtown5,883 businesses
Upper East and West Sides1,479 businesses
Upper Manhattan822 businesses

Brooklyn

North Brooklyn726 businesses
Brownstone Brooklyn1,058 businesses
Central Brooklyn767 businesses
East Brooklyn449 businesses
South Brooklyn2,159 businesses

Queens

Northwest Queens968 businesses
West Central Queens1,053 businesses
Northeast Queens1,101 businesses
Central Queens865 businesses
Southeast Queens767 businesses
The Rockaways114 businesses

Bronx

South Bronx765 businesses
North Bronx1,140 businesses

Staten Island

Staten Island1,236 businesses

Business types

Citywide totals, October 2026

926 in NYC

Med spas

1.1 per 10,000 residents
85% of independents online

3,658 in NYC

Jewelers

4.3 per 10,000 residents
71% of independents online

4,452 in NYC

Dentists

5.3 per 10,000 residents
80% of independents online

428 in NYC

Veterinarians

0.5 per 10,000 residents
90% of independents online

888 in NYC

Chiropractors

1.1 per 10,000 residents
80% of independents online

1,591 in NYC

Physical therapy

1.9 per 10,000 residents
73% of independents online

2,357 in NYC

Auto repair

2.8 per 10,000 residents
44% of independents online

3,893 in NYC

Hair salons

4.6 per 10,000 residents
65% of independents online

2,620 in NYC

Nail salons

3.1 per 10,000 residents
42% of independents online

271 in NYC

Pet grooming

0.3 per 10,000 residents
72% of independents online

451 in NYC

Immigration lawyers

0.5 per 10,000 residents
86% of independents online

1,814 in NYC

Gyms

2.1 per 10,000 residents
79% of independents online

How we work

Full method

Map the market

Every business of a type in every area, from open map data, with simple facts: chains and independents, own websites, social profiles, density per resident.

Search like customers

In tracked markets we run the searches customers run, from a grid of points about half a mile apart, every week, and record who appears in the top places on the map.

Keep the history

Week after week the snapshots build a record of who rose, who fell and what changed. That record is the part of local search nobody can rebuild after the fact.

Inside The Local Report

Your market, prepared for your business

A monthly printed report for one business in a tracked market: where you stand in your zone, which rivals gained ground, the searches you win and lose, and what to do next. With a PDF copy.

$99 / month

6 or 12 months. A free sample report for your business first.

Ask for a free sample How it works